People buying handmade express their interest for uniqueness and love in manufacture.
The buyer of a handmade product has avoided the parking lots and long lines of the big chain stores in favor of something more meaningful. The manufacture of our products is the result of an original creation process, that means innovation + dedication in detail + handcraft = takes a lot of time and justify therefore so much more a fair payment to the designer or artisan; a vision unfortunately being forgotten in times of large scale manufacturing, profit maximization and increasing economic pressure.
Buying handmade has a positive influence on our culture:
The ascendancy of malls, chain store culture and serial manufacturing has had a devastating influence on our society. We are encouraged to be mass consumers, to buy the cheapest and short life products by our own culture and economy. Thereby the source and dedication for handcraft is getting lost almost completely. Buying handmade helps us reconnect.
Buying handmade is ecologically-friendly:
The accumulating environmental effects of mass production are one mayor cause of global warming and the poisoning of our water and soil. Our designers and artisans are encouraged to use recyclable and fair produced material like organic cotton and drapery, wool, wood, paper, glass, dead recycled nature, etc. Every piece you purchase from a small-scale artist strikes a blow to the forces of mass production.
Have a look at http://www.storyofstuff.com/
