People buying handmade show mind for individuality and change big chain stores for something more meaningful. 
The giver who has purchased the gift receives something unique, made with love and care that you can see and feel. The products are made by a lot of expenditure of time and without automatised machines – unfortunately to be forgotten in times of large scale manufacturing and increasing economy pressure:
An ingenious citation by Esther Dyson, fitting perfectly in our racy changing online- and offline world:
In the past machines automatised our work to have more time for doing other things, but today machine automatises the production of attention, stealing us time.
Handmade piece is better for people:
The ascendancy of chain store culture and global manufacturing influence our life exceedingly. We are encouraged to be consumers by our own culture. The fountain and dedication for craft has been lost. Buying handmade helps us reconnect.
Buying handmade is environment-friendly:
The accumulating environmental effects of mass production are a mayor cause of global warming and the poisoning of our water and soil. Our artisans are encouraged to use recyclable material like wool, wood, glass, iron, paper, dead nature, etc. Every piece you purchase from a small-scale artist strikes a blow to the forces of mass production.
Take some time and have a look at http://www.storyofstuff.com/
